Leadership
Leading a Business to help Clients Master Strategic Storytelling
Summary
At Babbitt Consulting, we helped clients navigate the journey from where they were to where they wanted to be. Based in Salt Lake City, Utah, we worked alongside leaders, organizations, and communities to explore new possibilities, set clear strategic direction, and achieve meaningful outcomes. Our approach was rooted in thoughtful assessment, forward-thinking strategies, and purposeful execution, all designed to unlock potential and help clients reach their goals. Together, we moved from A to B—creating the impact they envisioned.
Involvement
Created a business to help address and strengthen the narrative challenges of community, corporate, and nonprofit partners. For more than a decade, I operated a LLC and utilized a small agency business model to champion local causes and companies.
press & editorial
Contracted with Downtown the Magazine produced by the SLC Downtown Alliance to write the cover story of their Summer 2017 edition; circulation of 20K+
event arsenal
Designed the University of Utah College of Architecture + Planning Reunion Weekend Lecture Series Marketing Arsenal, encouraged successful participation rate and attendance
digital presence
Coached local business Crump Reese Motor Company on their social media content strategy; increased following numbers by 200%+
press management
Wrote the Cover Story on the revitalization efforts on The Gateway for Downtown the Magazine; the article included the new owner’s vision for the commercial spaces to double as community gathering spaces.
visual communication
Designed a Visual Communication Arsenal for the College of Architecture + Planning 70 50 Alumni Series; this set of deliverables posed the challenge of incorporating the artwork of guest lecturers while keeping the brand integrity of the college; finally the challenge of showcasing how far the college has come in diversity was another important inclusion.
digital strategy
Produced a Social Media Content Strategy for Crump Reese Motor Company. This was a highly customized training and coaching series to help key leaders in the company take ownership of their community and corporate narrative.
“Working with Ashley was awesome. She always gave great advice and she helped me grow the social media side of my business. I would recommend put you trust in her to help your business.”
—
Coby Reese
Founder
